How to Choose the Right Social Media Platforms
In 2019, around 79 percent of American consumers were active on social media. In addition, the majority of social media users also follow at least one other brand in addition to their family and friends.
They use social media to stay up-to-date with similar brands. The next time they are looking for a contractor, they may also use it as a source. It's crucial to select the right platform in order to connect with them.
1. You can meet your audience wherever they are.
As a contractor, you should consider who your clients are as well as how they use social media.
Is your contracting company a B2B business? LinkedIn is a great place to find new clients. Do you want to reach out to a younger audience? Take a look at TikTok if you are interested.
You should also consider utilizing large platforms, such as Facebook, YouTube and Instagram, to increase your brand's awareness and reach. To maximize your efforts, start with two or three options.
2. Consider the function of each platform.
It's important to understand how each platform works to make sure it fits your social media goals.
Twitter and Facebook, for example, are great tools to communicate and engage with clients in real-time. Instagram is a visual platform, YouTube is a video-centric site, etc.
3. Select the right visual assets.
When it comes to social media marketing, contractors must ensure that their brand is consistent. Choose your visual assets such as your profile photo and cover image accordingly.
Use the same profile photo across all your social media profiles so clients can recognize you. Use your company's logo, but make sure it is centered and not cut off.
4. Fill in all the fields.
When researching service providers, consumers today often turn to social media. Fill out your profile completely to ensure that the information consumers are looking for is readily available.
Include essentials such as your business hours, contacts, and a website link. Don't forget to include details such as your biography, interests and so forth. Keep all your information current on a regular basis.
5. Posting regularly
The optimal frequency of social media posts varies from platform to platform, but posting regularly is important no matter where you set up your shop.
Regular posts will increase your chances of being seen by users the next time they log in. To achieve this, you should aim to post a couple of new posts each day.
6. Post on a wide range of topics
To succeed in social media marketing, contractors must find creative ways to share useful and entertaining information with their clients. You want to avoid posting sales pitches in every post.
You should share specials and key services from time to time. You should post important information and address concerns that people looking for contractors are likely to be concerned about.
You can show your followers what goes on behind the scenes. Or, you can share your thoughts about current trends in contracting. You could also showcase some of your best before and after projects. Get creative and think outside of the box.
7. Hire freelancers for help.
It's impossible to manage a blog, a website and several social media platforms in your spare time. Assemble a freelance team to scale your content across all platforms.
Freelancers with experience in your field can assist you in creating a content strategy that will set your contracting company apart.
8. Engage your fans
Social media offers brands in all industries a unique opportunity to build meaningful, loyal relationships with their clients. Use your profile to interact with people who are interested in your business.
Encourage conversation by asking questions and then responding to everyone who answers. Invite your followers to enter contests or submit user-generated content. Respond promptly to all messages, questions and reviews.
Conclusion
To attract customers and drive business, you need to master social media marketing. The right content team can help you find the perfect tone.
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